First off, Sergio took a handful of photos of me making a belt which I’d held off posting until I actually had some in the store – finally, they are THERE! Along with some new colours of the current ss2012 bag collection. Ooof they look so good…if I do say so myself.
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I have finally loaded the new bags to the store. New belts will be added soon enough as well, a few new colours and a little behind the scenes shoot Sergio did with me the day of the shoot to show you how some of it is done.
My favourite Spaniard aka Sergio de Luz gave me a light tent for photographing product (I don’t know what the official name is…) for Christmas. It had a tripod and everything and I cannot tell you how excited I was to use it. I thought once I had the right light and proper equipment it would be a breeze…not so, it took me three attempts over 3 days to get it right. One day I had it pitched too high, the next day it was overcast, and then third time was a charm and I got my shots I wanted this morning. It was not as simple as I thought, but I’m really pleased with the outcome and now that I kind of know how it should be done the next time (fingers crossed) will be a cinch.
So, I have yet to make all the bags in all the colours but all styles will come in any of the ones photographed below.
Amazing what using the right equipment will give you! They are a far superior jump on all the product shots I’ve taken in the past and I wanted to continue to take photos of random things in the tent because they looked so good!
I woke up this morning with a message from Sergio that he had finished the first photo and wanted me to check it and make sure the lighting and feel of the shoot was conveyed as I had wanted. Well it is, and I’m very excited to show you the first photo that is completed.
Once again I feel so lucky to have an arsenal of talented friends I can call on. Allow me to introduce them:
Sergio is a Spanish photographer who lives in Madrid and works with some great magazines like Cyan, Doze and El Duende who now we are on my third lookbook together. Laura Lashley on make-up who I’ve known for some time when I was working as a waitress in a cocktail bar (literally) and Alexis modeling who I recently met when I began working at Marlow & Sons.
Alexis was a professional ballet dancer who trained at S.A.B and when I told Sergio this (though we were messaging all of this information) I knew his eyes were lighting up instantly imagining the direction of the shoot. Something I see a lot in his photos and that I’m drawn to is his use of movement and to have a professional dancer at our disposal was a very exciting prospect.
So without further ado here is the first photo! I’m also super excited to be using a lot of colour in my bags for the first time, but more on that later…
My T-Mobile contract finally ran out and I switched over to AT & T for a shiny new iphone. First downloads? Angry Bird/Skype/Facebook (duh)/twitter and INSTAGRAM holy crap I love it! I mean I love taking photos and the quality of the camera on the iphone 4S is pretty magnificent. Nothing will replace my canon g11 but for having something on hand that’s small and lightweight, it is so fantastic. Even Annie Leibovitz thinks so – read what she thinks HERE
Anyways, this is a suggestion that you should follow me around the city via my iphone…search for me on instagram, my user name is @reiddamnit Here are some of my favourites of the week:
Man oh man it’s been super busy these past couple of weeks. We shot my SS12 lookbook which I can’t wait for you to see, big shout-out to Sergio de Luz, Laura Lashley and Alexis Ostrowski and to Marlow & Sons for letting us shoot in their gallery space. It was a lovely way to end 2011!
If I take a second to breath and reflect I can say without a doubt that has been an amazing year for me professionally and personally and in a bittersweet goodbye – here is my ‘year that was’ tribute, cue lights and music…
This little girl rants why girls toys have to be pink, Mattel are you listening??
hahaha, loved this definition
Found Hedi Slimane’s blog this year – amazingness in black & white
Anna Della-Russo, who always looks like she’s having a whale of a time
These super cool recycled skateboard stools by Deckstool
There are a couple of seasons of Fame on Hulu and I just finished watching it, I.need.those.dance.moves…
I just got an iphone before Christmas and I’ve since become addicted to Angry Birds…friends? what friends??
Portlandia = amazing
My trip home to see family and for once having a great camera to document it
Tacos! Specifically Fish Tacos from Rockaway Tacos, oh how I miss you!! I would bike 15 miles each way to eat and sun myself at Rockaway Beach, roll on summer…
My first press in print – super proud moment with Brooklyn Magazine
Well, it’s that time of year again and I’m due to shoot next Thursday for SS12. As a precursor of sorts I assisted on my photographers (Sergio de Luz) shoot. He has a talent for building teams out of thin air…Nei Cruz in make-up, Laura Lashley doing hair, twin sisters Elissa and Shaunna styling and Jorge and I in charge of the reflectors…it was shot on the U.W.S. and perfectly fitted the clothes that were pulled from heavy hitting Haute Couture houses like Ferragamo, Chanel and Louis Vuitton – about the closest I’ll ever get to wearing such amazing clothes…
From what I had the chance to see in between shots the photos are going to look spectacular. Below is model Alexandra who gave all the girls major hair envy! All photos from her portfolio.
I had the pleasure of meeting up with New Zealand bloggers Katherine Lowe of Katherineisasweome – best website name ever – and recent transplant Isaac Hindin Miller of Isaaclikes over lunch at Cafe Gitane while Katherine was visiting. We chatted about Americans, good manners, travel, blogs, fashion and home. Having not lived at home (NZ) for nearly ten years, when bloggers didn’t exist it’s exciting to see where we’ve come from and with people like Katherine and Isaac where we can expect it to head to.
I didn’t manage to get to the bottom of where they first began as blog buddies but their blogs certainly compliment each other and serve as northern/southern hemisphere parallels now that Isaac has made the move (despite his loathing for cold weather) to try his hand at NY.
In between bites of eggplant this is what Katherine had to say about my bags – HERE. And what I took away from our meeting is that it’s always inspiring to be around others that are passionate about their work and do it more for the love of it than for any other reason. Especially as of late I’ve been doing some interesting collaborations which once they’re done I’ll have more to tell you. But something I can tell you is I’m been having some Skype sessions with Spanish Photographer Sergio de Luz who is coming to New York in the next month to shoot my SS12 lookbook.
This new work has been one of my favourites, every time I make a range I love it more than the last and like my shoots I wonder how I can make the next one better. It was difficult to resist putting fringe on everything is how much I love it! The colours and styles inspired by the movie Easy Rider, cruising around the countryside, going to concerts, lazy afternoons. I specifically picked hides with scars, stains and markings. Things that usually mean a flaw in leather are what I looked for to make your bag even more unique.
New bags will up for sale next week in conjunction with the Ace Hotel showroom. And combined with a sale of all the summer gear. Beginning Tuesday! Thanks once again to the very talented Sergio de Luz, Patricia Sanchez, Aida Rojas Garcia.